Just like the COO/professional vice-president away from Sony Latin Iberia, Maria Fernandez the most effective people in Latin songs. She besides runs the new working https://kissbrides.com/no/britiske-bruder/ and you may monetary regions of the fresh premier Latin music organization but is also a musician and you can administration-submit exec who oversees their own numerous departments with a notoriously empathetic concept.
This week, Fernandez’s work is leading the way, as RIAA Honors, that is remembering Latin musical this present year, announced it absolutely was accepting their own once the industry government of the year getting 2023. Fernandez would be feted during a service inside Washington, D.C., toward Friday (Sept. 19) near to Gloria Estefan (Icon), Emilio Estefan (industry trailblazer), Sebastian Yatra (musician of the season) and agents Veronica Escobar and you will Maria Elvira Salazar (policymakers of the year).
Maria Fernandez, EVP/COO out-of Sony Tunes Latin Iberia into the ‘Latin Hitmaker’ Podcast
A native out of Venezuela who come their particular profession during the mass media, Fernandez is actually a finance whiz whom entered Sony due to the fact CFO and flower to your review regarding COO five years ago. Their unique character expanded when you look at the pandemic whenever she produced coaching and you can studies younger executives a main element of their particular job and you will good personal goal. She now manages the fresh strategic approach of your own organization as well as of the some other businesses, also fund, individuals feel, technical and acquisitions, and that is daily in larger artist profit. And you can ahead of the RIAA Honors, Fernandez are Billboard’s Administrator of the Week.
Right here, Fernandez talks about their funds history, their own part because a coach in her own area as well as the county from Latin tunes in the world. “It’s another in history whenever you can demonstrate that Latin tunes is not just that style, while the proven fact that i’ve unbelievable artisans symbolizing every one of these genres and you can since on the around the globe charts may be very rewarding.”
I think We give the greater amount of proper, economic and working portion new knowledge of artists’ means and therefore how we is also plan out ourselves to add the individuals requires for the that which you that people create. As an instance, an artist may wish to do a pricey videos because the he’s got an innovative sight. Of a simply economic view, you will not pick income out-of you to definitely investment once the online streaming of one’s videos would not make up for the degree of money. But when you understand this which is necessary for the fresh musician and how it suits towards the entire strategy, not just would you comprehend the logic off what you need to-do, but you can sell.
Over the years, the economic category ‘s the class you to says zero to everything you. And there’s difficult involving the imaginative and you can monetary groups. Anything our company is looking to carry out about is actually generate yes each party learn for each other people’s need. By the way, you could state a similar thing when we’re talking about staff just like the root of the opinions inside our area is that we possess one or two rosters: performers and professionals, and then we have to take proper care of both of them. You desire movie star group and you will managers to handle movie star designers.
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I believe you might be unusual in this your work will and you will truly having managers. I cannot tell you how often an employer features informed me, “I’m meeting with Maria Fernandez today.” What the results are if your common demands do not align?
I work on loads of managers and possibly discover a great reasoning why an employer requires things because of their artist, however, that require doesn’t necessarily make with our means in that time. But it is usually [about] making sure we know both in the event we’re never will be for a passing fancy page. In my opinion, it’s the chatting. The way i see it, our company is right here in order to serve. We’re here to make one thing convenient, [even] because of the restrictions you will find during the a company and you will and make yes i realize procedure.